Peek traffic solutions
 
 

CSR

Corporate Social Responsibility

Peek Traffic has developed into a company that is becoming more and more adept at fulfilling its Corporate Social Responsibility (CSR). Both through its involvement in the achievement of a responsible, sustainable and livable society and in respect of implementing an active CSR policy.
 

Definition and ambition

Peek defines CSR as the proactive meeting of society’s demands and stakeholders’ (implicit) expectations regarding social and ecological issues. Peek wishes to exceed the legally stipulated obligations. In addition to the execution of numerous sustainability and social projects Peek also looks at how its own primary business activities can contribute towards a sustainable development. Peek endorses a pragmatic approach and wishes to conduct itself as an aware and proactive company that makes a major, and preferably measurable, contribution towards a livable and sustainable society.
 

Contribution towards a responsible sustainable and liveable society

By using innovative technology solutions Peek’s core business enables the company to contribute towards solving social issues. Peek is increasingly involved in the implementation of environmentally-aware and sustainable technical solutions with the focus on reduced emissions of fine particles through intelligent mobility solutions and traffic measures;

Example projects in 2008

Peek is managing a great many European projects that are improving mobility, managing traffic flow, reducing traffic jams and reducing fuel usage and fine particle emissions, such as:

  • the technical maintenance and management of 2,500 devices under the Dutch motorways that are components of the Motorway Traffic Management) system and of various high-tech traffic management centres and scores of provincial and municipal traffic systems;
  • maintenance of the technical traffic infrastructure and traffic systems of all the motorways in eastern England and the eastern part of the Midlands for the Highways Agency (manager of the motorways in England);
  • multi-year maintenance of 42% of all the traffic infrastructure and all the traffic systems in the eastern part of London for Transport for London (TfL) in the UK;
  • the maintenance and management of the NRTS (National Road Telecommunications Services) project to which all the Highways Agency’s traffic systems are linked. This is leading to optimum traffic flow;
  • multi-year maintenance of hundreds of intelligent traffic systems in Poland and Croatia;
  • measuring and reducing the environmentally-harmful emissions of traffic in various Dutch and Belgian municipalities;
  • Improving traffic throughput by around 15% in the UK, the Netherlands and Eastern Europe, and thus reducing harmful fine particle emissions, through innovative Urban Traffic Management Control (UTMC) and interactive traffic solutions based on IP technology;
  • Installing high-tech traffic solutions on the A2, A7 and A12 motorways in the Netherlands and the M20, M25 and M42 motorways in the UK, including innovative camera systems and solutions for digital route information systems;
  • The technology for three pilot projects for dynamic traffic management in the meerjarig onderhoud van 42% van de totale verkeersinfrastructuur en alle verkeerssystemen in het oostelijke deel van Londen voor de Transport for London (TfL) in het UK;


Business Principles en HR-principles

In the Peek Business Principles and the Peek HR Principles Peek sets out its view that corporate social responsibility, transparency and integrity are intrinsic to the functioning of Peek and are applicable to all Peek employees.
 

Building a CSR community

A communication campaign has led to Peek and Imtech in the Netherlands building up a database of over 350 employees who are interested in CSR, who want to be kept informed of ongoing CSR projects and who have indicated their willingness to be included in new CSR initiatives. The objective of the community is to share knowledge, to recruit available ‘capacity’ for corporate initiatives and to make decentralised CSR initiatives more visible so they can be given corporate support.
 

A link in the chain

Peek seeks a balance between technology and ecology and between economy and standards and values. It is abundantly clear that CSR within Peek cannot be restricted to its own company because it forms a link in a chain that, in today’s society, could stretch around the world. Co-operation and consultation within the chain – the so-called chain thinking – are, therefore, essential for the achievement of its CSR goals.  
 

Sharing the knowledge

Peek is part of the stock exchange listed Imtech NV. Within Imtech various European working groups are addressing the sharing of internal expertise and the development of new products in the field of energy & environment from within the different competence centres. More information can be found at http://www.imtech.eu/eCache/DEF/479.bGFuZz1FTg.html


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